Digital technologies used for artistic creation are nowadays easily available for a large public and induce a new form of creativity that we could call “ambiant creativity” regarding the multiplicity and kinds of tools that are addressed. Nevertheless, this variety may blur the artistic processes and makes the relevancy more difficult to find towards the paradigm shift introduced by the earliest digital technologies.
In recent years, several sociologists have observed the birth of what has been called “ambient creativity”, thanks to computers and the new capabilities of planetary communication. This phenomenon is a reflection of the facts that digital technologies and tools are easily available for a large public (not necessarily professionals), and that this public develops its own creativity in producing and diffusing multimedia works and stimulating back general public and professionals, as never before.
However, it is a difficult and problematic task today to use a “new technology” immediately in a relevant way without considering the paradigm shift it has brought with regards to previous technologies. The variety of tools available for artistic creation may blur the artistic process.
It is important to redefine through a collective and multicultural practice the integration of art and the underlying science of digital technologies. The new generation of artists plays the most important role in this convergence from which the artworks of the future will emerge.
The main objective of the Ambiant Creativity project is to contribute to the development of this ambient creativity both at the conceptual and at the practical level through the collaboration of its partners that are experienced in key technologies, creative and educational techniques.
At the theoretical level:
At the level of transdisciplinary artistic production practices:
At the level of transdisciplinary artistic communication practices:
In particular through the support and the realization of 3 artworks, the AMBIANT project aims at promoting the potential of interdisciplinary cooperation in the arts with modern technology, and its relevance at the European Level. Offering the results and the events to the general public, it integrates within the frame of the “2009 Year of Creativity and Innovation, through education and culture”.
The main topics and questions related to the mutations of artistic processes stimulated by emerging digital technologies, will be systematically addressed in the fields of Musical and Visual arts, and their inter-crossing.
A long-term objective targeted is to set up the basis of a new European network sharing an up-to-date vision and knowledge of digital technologies for arts and its applications, by encouraging young people (from any discipline) to lead artistic projects.